How Can Food Business Increase Sales With Self-Service Food Displays

You expect quite a lot in food business to increase sales. You may invest highly to your restaurant for so many things like counter top display fridge , tables, chairs machines and on so many waiters but When we talk in terms of Self-service the kiosk systems have existed since the early 1990s, their presence in the restaurant industry has increased in recent years as large brands such as Panera, McDonald’s, and Wendy’s experiment with technology. This kind of trend is driven by the significant decrease in the cost of a kiosk system and a growing need to enhance the customer experience through customization and convenience. There are dozens of emerging companies offer ordering platforms ranging from iOS compatible programs to complex hardware systems. Advantages to the customer include reduced waiting time, greater control of the ordering process, and customization. Twice of traffic growth with improvements in average check and operations, and the investment can surely have a positive return on investment. Here’s how:

1. REDUCE ODERING TIME:

With the big menu, the traditional ordering process can often lead to delays in total service time. The Self-serve kiosks or mobile ordering systems help customers navigate the menu with messaging that is manageable and bite-size.

2. INCREASE ORDER ACCURACY:

Your staff members may be trained to repeat back to a customer his or her order prior to processing, order errors are still inevitable, especially with more customization options. A recap which is visual of a customer’s order puts the responsibility on the customer, increasing accuracy.

3. REDUCE LABOR COST:

In some of the certain instances, kiosks may provide labor savings if the concept allows changes to the front-of-house structure. But don't forget, be careful in how you do this: In the case of Panera, the addition of kiosks resulted in the need of more front-of-house employees to aid in technical support.

4. ALTER MENU PRICES IN REAL TIME:

Discount or promote items to move inventory or leverage favorable food costs to the restaurant’s bottom-line advantage. As you know that printed menus are static and offer less flexibility, kiosk systems, depending on the vendor, offer real-time adjustments to content.

5. GROW CHECKS THROUGH EFFECTIVE UPSELLING:

It is quite challenging to train staff effectively upsell multiple messages. These kind of digital platforms enable the restaurateur to program multiple messages based on customers’ purchase behavior. Its example can be as, upsell extra chicken for a burger or to bring more cold drinks.

6. TRADE CUSTOMERS TO MORE PROFITABLE ITEMS:

The kind of ability to sufficiently market high-priced items may be limited given the space on a printed menu. These systems have no space limitations for ordering and have more room to entice customers into more profitable items through imagery and compelling item descriptions.

Kiosks has been a great system that have provided restaurants with an amazing platform to increase average checks by 15 to 20 percent, their effectiveness is contingent on understanding customer purchase behavior. As same with a printed menu, customers are still inclined to order certain items over others purely based on an item’s location on the screen. 

With the idea of this in mind, while it may be intuitive to suggest bacon to the burger customer, what if data suggests that the likelihood that the customer may be persuaded to purchase a milkshake is higher? With effectively managing the content and flow of information to the customer, the likelihood of that upsell increases.